Tips for using events to gather information for your startup

In this session Dr. Calof (UNESCO co-Chair in Anticipatory Systems for Innovation and New Venture Creation at University of Ottawa), author of Gaining Market Insights from Events, brings anticipatory systems tools to help your startup become successful. He will help you answer a few questions: What must you anticipate to create a good business plan and can you stress test your plan during this event? Can you test your strategy? How can events help you create a better business plan, and ultimately, one that attracts investors’ attention?