A market opportunity or a life choice: what drives your startup goals?

Entrepreneurs embark on their startup journey in different ways and are driven by unique goals. Understanding their goals is key to drafting a roadmap to success. Entrepreneurs who start because they see a gap or need in the market should understand the unique challenges in introducing a new idea or concept to the market. Entrepreneurs who are starting a business because they seek a certain lifestyle will face a different timeline and other challenges that when addressed early on won’t become barriers. In this presentation, Dr. Greif will describe each of these paths, outlining the benefits and challenges of each, so that entrepreneurs can prepare for their journey and have a higher probability of success.